Iceland Discounts February 2026

Iceland is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service.

Iceland prides itself on being a convenient and friendly place to do the family’s fresh, chilled, frozen food and grocery shopping. Iceland has won multiple awards for the quality of its food and service.

Since 1970, Iceland has been proudly demonstrating to shoppers just how the Power of Frozen can deliver an extensive choice of high quality, great-tasting food from fine sources around the world at great value prices, while naturally generating low levels of food waste.

Research conducted by Sheffield Hallam University suggested that switching to frozen food can reduce household food bills by as much as £250 a year.

www.iceland.co.uk/